Zaur Scherbatyuk
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Kharkiv,
Ukraine
37 minutes ago
replies with a day
available for hire
4 Safe completed
1 month ago
1 Client
added 53 bids
age 24 years
registered for 2 years
Rating
Language Proficiency Level
Українська: fluent
Русский: fluent
English: intermediate
Skills
Services
Photo, Audio & Video
Portfolio
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361 USD SMM + Target: 2984 applications (car import from the USA)
Social Media Marketing (SMM)
#SMM-marketing
About the client: Easy Cars - services for importing cars from the USA
… What has been done:
- competitor analysis
- audience analysis
- audit of previously launched advertising campaigns
- requested photo/video materials for preparing creatives
- creation of creatives
- after that, we launched advertising campaigns
Advertising campaigns: used advertising campaigns aimed at conversion to the website, engagement in Messenger and Direct. The most effective advertising campaigns were for the website and Messenger.
Audiences:
- broad audience
by interests, targeting car enthusiasts, by certain professions, family people
retargeting people who visited the website but did not leave a request
Creatives used for advertising: you can view them via the link to the case
Results 17.05.2023 - 19.10.2023:
Clicks on the link 35,412
Cost per click on the link $0.10
Requests 2,984 at $1.20
Total expenses $3,603.46
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361 USD Telegram: 2874 new subscribers in a month for the TG channel at $0.4
Social Media Marketing (SMM)
Goals and objectives:
- increase the number of subscribers
- increase brand awareness
… What has been done:
- competitor analysis
- audience analysis
- creation of creatives
- launch of campaigns aimed at traffic to the TG channel
- promotion of stories on Instagram, aimed at subscribing to the TG channel
- monitoring of campaigns, timely adjustments
Audience:
broad audience
by interests: IT, web design, software development, Java, jobs, etc.
Creatives: you can view them via the link to the case
Results 09.01.2022 - 13.03.2023:
Number of subscribers: 2,874
Average cost per subscriber: $0.40
Total expenses: $1,153
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361 USD SMM + Target: 2800 sales at $1 for a total of $90,000
Social Media Marketing (SMM)
About the client: Monosushi - sushi delivery in Ukraine (Lviv)
Goals and objectives:
- increase the number of orders and average check
… - attract new customers and work on increasing brand awareness
What has been done:
- competitor analysis
- customer analysis
- audience collection based on the customer database
- creation of a catalog
- creation of creatives
- launch of campaigns aimed at conversion to the website
- creation of a table to track the results of advertising campaigns
Audiences:
wide audience
customer database
by interests: food delivery, restaurants, Japanese cuisine
Creatives: you can view them via the link to the case
Results 13.02.2022 - 13.03.2023:
Number of purchases: 2,830
Average price per purchase: $0.92
Total expenses: $1,983
Total profit: ~ $90,000
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361 USD SMM + Target: for an online store of goods
Social Media Marketing (SMM)
#SMM-marketing
#target
Wiking! Case: how to build marketing on social media for an online store of military, tourist, and military-style clothing products and achieve over 500 purchases with ROAS
… About the project:
The Wiking online store offers its customers a wide range of products: tactical clothing, gear, backpacks and bags, as well as tactical footwear.
Goals and objectives:
Develop a marketing strategy from scratch, using key relevant tools (Google, Facebook, Instagram) to achieve a stable number of sales;
Attract new customers from Instagram & Facebook;
Set up and launch targeted advertising;
Maintain KPI and scale advertising campaigns.
What has been done:
Development of an advertising strategy across multiple sources;
Development of unique selling propositions and offers;
Creation of advertising creatives and texts;
Daily monitoring of results and timely adjustments. We also had weekly and monthly reports with regular planning sessions, where we adjusted our work based on client feedback.
What advertising campaigns we used and for what purpose:
At the beginning, we launched two campaigns aimed at conversion to the website targeting interest-based audiences and catalog sales to warm audiences;
Both campaigns brought good ROAS, but we also decided to try a catalog sales campaign targeting cold audiences, and as a result, this campaign yielded better results than the website conversion campaign. Therefore, we emphasized the catalog sales campaign.
Content for advertisements: you can view it via the link to the case
Audience:
Targeted interest-based audiences. We used several audiences since the products were divided into two groups that we can offer to military and tourists. Therefore, we used different interests;
Broad audience (without interests);
Retargeting;
Similar audiences to people who made a purchase.
Geo: Ukraine
Results:
Period of work: 01.11.2022 - 14.12.2022
During the work on Facebook & Instagram advertising, we spent
$970.93.
In just over a month of work, we received 553 purchases at $1.75 and earned $16,558.01. We continue to work on the project, planning to scale campaigns and improve results by testing new audiences and creatives.
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361 USD SMM + Target: for the women's footwear brand in Ukraine CARUSO
Social Media Marketing (SMM)
About the project:
Caruso – a women's footwear brand in Ukraine. The brand has quite a large recognition in Ukraine and many active clients.
In addition to the website, sales also come from the offline store, Instagram and Facebook pages, exhibitions.
…
Goals and objectives:
Maintain KPI and scale advertising campaigns;
Establish a constant flow of new ideas that will allow scaling advertising and generating more profit.
What has been done:
Completely 0 created the entire advertising infrastructure for effective operation (business manager, advertising accounts, analytics);
Integrated all advertising companies with the client's CRM system for effective sales department operation;
Development of an advertising display strategy across several sources. Agreement on the company's positioning. Development of USP and offers. Content creation by the client according to our technical specifications;
Creation of advertising creatives and texts. Agreement on advertising according to the advertising plan;
Daily monitoring of results and timely adjustments. We also had weekly and monthly reports with regular planning meetings, where we adjusted our work based on client feedback.
What advertising campaigns we used and for what:
Website! Here the focus was on several advertising campaigns, namely on the product catalog on the website (cold and warm advertising) + regular conversions to sections/categories on the website.
We also worked on the company's recognition in Ukraine using the "traffic" goal. Here, as the final landing page, we used Instagram and Facebook pages;
Additionally, there was ongoing advertising on direct messages in Instagram, but this was handled by a specialist.
Content of advertising announcements: you can view it via the link to the case
A significant amount of advertising was directed specifically to the catalog (where we showcased product cards on the website)
Audience:
Targeted several audience segments!
audience by interests (we constantly gathered very different audiences to meet our KPIs);
lookalike audiences created based on the client base;
broad audience with a core of target interests (only women);
retargeting campaigns (we chased the audience with our advertising);
dynamic remarketing;
catalog advertising.
Results:
During the work period, we invested about $79,000 in advertising (Facebook, Instagram). However, it should be noted that a significant portion of this budget was used by our colleagues on this project at different times + a lot of the budget was spent on the Instagram account itself (promoting posts + selection of various models in direct messages).
As a result:
Overall, the main task of keeping the cost per purchase under $10 and ROAS 5 and above was achieved. Of course, there were campaigns where the indicators were worse, but this is normal given the volume.
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361 USD SMM + Target: 5000 applications at $4.7 for a door sales company
Social Media Marketing (SMM)
About the project:
VseDveri – the company is engaged in the sale of doors in the Ukrainian market, has its own brands and 21 offline stores, and is also a representative of many well-known brands in Ukraine.
In addition to the online store, the company also has 21 offline stores in various cities of Ukraine and participates in exhibitions where it also sells its products. Besides Facebook advertising, the company is also quite active in Google advertising and SEO promotion.
…
Goals and objectives:
Improve and systematize work with Facebook advertising. Bring it into a systematic format, work on improving the visual part of the advertising + test alternative customer engagement funnels (quizzes, checklists, conversion, and others);
Systematize and increase the number of applications without exceeding KPI (applications in a certain quantity and at a certain cost);
Maintain KPI and scale advertising campaigns.
What has been done:
Integrations of all advertising campaigns with the client's CRM system for effective operation of the sales department;
Development of an advertising funnel through a quiz. Integrations and connection of the quiz to analytics, CRM systems, etc.;
Creation of advertising strategies, creatives, and texts. Coordination of advertising according to the advertising plan. Different options were tested for creatives to find the most effective ones;
Daily monitoring of results and timely adjustments. We also had weekly and monthly reports with regular planning meetings where we adjusted work based on client feedback.
What advertising campaigns we used and for what purpose:
Lead forms were our most active story, due to the company's past experience + all company processes interacted well with this advertising goal. ONE OF THE MAIN GOALS IN ADVERTISING!
Quiz. This idea was prompted by our good past experience with such a funnel in this niche, and we were quite determined regarding the quiz, but after starting our work and optimizing the lead form, the quiz simply yielded to effectiveness and we eventually abandoned it.;
We also worked on the company's recognition in Ukraine using the "traffic" goal and promoting publications + from time to time launched various ads for temporary offers or hiring employees in a specific region of the country;
Content of advertising announcements: you can view it via the link to the case
Audience:
Targeted several audience segments!
audience by interests (previously created a portrait of the target audience in 2-3 variants from clients);
lookalike audiences created based on the customer database;
broad audience with a core of target interests;
retargeting campaigns (we chased the audience with our ads).
We also tested interests: construction, renovation, home improvement, building materials, and similar.
Results:
Period of work: 01.04.2021 - 30.11.2022
During the work period, we invested about $23,500 in advertising (Facebook), not counting Google as this source was handled by other people.
We achieved the following results (approximately):
about 5000 direct applications for purchasing doors ($4.7 per application, but there may be some difference due to several traffic sources, attribution, delayed demand, and visits to offline stores);
Overall, the main task was to keep the application cost under $5 without losing as KPI were for each region (there was an offline store in each region). Additional advertising campaigns for quizzes, vacancies for new employees, and recognition took up minimal budget and time, so they are not detailed.
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361 USD Jobitt Target+SMM: Promotion of the platform for selecting IT specialists
Social Media Marketing (SMM)
About the project:
Jobitt – an anonymous job search service for candidates in the IT field.
Goals and objectives:
… Promote the platform among IT specialists to find jobs
Build an audience for the Telegram channel
Increase the number of applications from companies looking for IT specialists
What has been done:
Configured data transfer via API Conversions (We tracked and optimized our advertising campaigns for potential clients)
Transparent analytics from each ad group and advertisement. We tracked which group and which creatives entrepreneurs and candidates came from.
Tested different audiences, monitored results daily, and made timely adjustments.
Content for advertisements: can be viewed via the link to the case
Most effective creatives: can be viewed via the link to the case
Audience:
Targeted men and women aged 25-50 from Ukraine, Germany, France, Sweden with interests: IT, entrepreneurs, social networks, web development, programming.
Results:
Work period: 25.10.2021 - 12.08.2022
Spent: 15,722.83
Subscribers in the Telegram channel: 7,024
Average cost per subscriber: 0.95 $
Registrations: 356
Average cost per registration: 6.15 $
Entrepreneurs: 42
Average cost per entrepreneur: 73.13 $
Reach: 2,826,564
CPM: 0.75 $
CPC: 0.16 $
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361 USD Target + SMM: Promotion of a Polish employment agency
Social Media Marketing (SMM)
About the project:
Ralen Group – a Polish agency that provides a full range of services related to working in Poland.
Goals and objectives:
… Increase the number of applications without exceeding KPI (job applications)
Maintain KPI and scale advertising campaigns
What has been done:
Developed a unique connection for lead generation
Transparent analytics from each ad group and ad. We tracked which group and which creatives brought in more applications
Daily monitoring of results and timely adjustments
Content of advertising ads:
Most effective creatives: you can view them at the link
Audience:
Targeted a broad audience of men and women aged 18-65 in Poland and Ukraine.
Also tested interests: work, job exchange.
Results:
Work period: 01.01.2022 - 12.08.2022
Spent - 113,288.92 zl
Leads - 24,261
Average cost per lead - 6 zl
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361 USD Target + SMM: Promotion of the residential apartment complex
Social Media Marketing (SMM)
About the project:
Best Resort is a modern residential complex of apartments on the first line from the sea, with large terraces, pools in the resort town of Chornomorsk, Odesa region.
Goals and objectives:
… Develop from scratch a marketing strategy for attracting clients
Build a sales funnel
Optimize metrics for effective sales of the property
What has been done:
Developed a unique connection that allowed us to acquire leads for $1
Developed a sales funnel for more effective work of managers with leads
Developed advertising creatives and daily monitoring of results
Content for advertising announcements:
The most effective creatives: you can view them at the link
Audience:
Targeted at an audience of men and women aged 25-50 who showed interest in real estate, property, investments.
Results:
Work period: 12.09.2020 - 12.08.2022
Since the start of the project, over 80% of all apartments in the property have been sold
Spent - $8,423
Leads - 3,881
Average cost per lead - $1.83
Reach - 1,229,764
Clicks - 55,177
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361 USD 2.5 million $ for the real estate niche using Target and SMM
Social Media Marketing (SMM)
About the client: Horizons Group - The hotel-residential complex "HORIZONS" is located in the tourist-developed center of the city. 3 projects are already operational, and the complex with the four-star hotel TRYP by Wyndham and Horizons Residence is under construction.
Goals and objectives:
attract new clients on Instagram & Facebook
… set up and launch targeted advertising
What has been done:
Launched a campaign aimed at conversion to the website. Primarily used a broad audience, but showed various countries. Results can be seen at the link.
Then launched a campaign aimed at lead generation. Used both broad and interest-based audiences.
Also launched a campaign aimed at reach. Targeted a broad audience.
Audiences:
Broad audience (without interests)/M/F/18-65
By interests: real estate investment, real estate properties, investor
LaL 3%
retargeting
Creatives: you can view at the link.
Results for the period 18.06.2019 - 18.08.2022
Applications from the website 1670
Cost per application $7.50
Leads 2067
Cost per lead $7.00
Expenses $74,239.69
Revenue - $2.5 million
Romi 4504%
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361 USD SMM + Target: sales (308,300zl) for the tattoo studio
Social Media Marketing (SMM)
About the client: Machete Tattoo Gdynia - tattoo studio in Poland (Gdynia)
Goals and objectives:
attracting new clients from Instagram & Facebook
… setting up and launching targeted advertising
What has been done:
competitor analysis
audience analysis that would be interested in this product
requested photo/video material for preparing creatives
creation of creatives
after that we launched a campaign aimed at traffic to messenger
also prepared a table for tracking advertising effectiveness, where the client fills in data on applications daily
Audiences:
broad audience
similar audience
by interests: Body art, Permanent makeup, Hip-hop, Piercing, Rap, Rock music or Heavy metal
Creatives used for advertising: you can view them via the link
Results 01.12.2020 - 01.09.2022:
Clicks on the link 26,563
Cost per click on the link 1.27zl
Total expenses 33,870.67 zl
Total sales 308,300zl
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361 USD SMM + Target: 2638 leads at $5 for the door store
Social Media Marketing (SMM)
About the client: Metako is a brand that manufactures steel doors, 20 years in the Kazakhstan market.
Goals and objectives:
attracting new leads from Instagram & Facebook
… setting up and launching targeted advertising
meeting KPI for the number of applications and their cost
What has been done:
Competitor analysis, advertising accounts, and as a result, we primarily launched two campaigns aimed at lead generation and conversion to a quiz, which bring the best results.
Audiences:
interest-based audiences: doors, renovation, home improvement, design, interior design
similar audiences
broad audience
audience that interacted with the Instagram page
Creatives used in the advertising: you can view them at the link
Results for the period 18.06.2021 - 29.08.2022
Leads 2638
Cost per lead $5
Total expenses $13,410.91
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361 USD Target+SMM: 4802 leads at $4.70 for the furniture store
Social Media Marketing (SMM)
About the client: Maіstergrad is a brand that manufactures custom-made furniture. The company was founded in 2005 in the city of Almaty.
Goals and objectives:
attracting new leads from Instagram & Facebook
… setting up and launching targeted advertising
What has been done:
Analyzed competitors and the advertising cabinet, after which we launched a campaign aimed at lead generation and conversion to the quiz.
Audiences:
broad (without interests)
similar audiences
interest-based audiences: kitchens, interior design, furniture, building materials, home improvement
Creatives used in the advertising: you can view them at the link
Results for the period 10.06.2021 - 01.09.2022:
Leads 4802
Cost per lead $4.70
Total expenses $22,294.11
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361 USD Target+SMM: ROAS 10.80 for the online store of security systems
Social Media Marketing (SMM)
About the project:
Muse Garden is a women's clothing brand from Odesa. In addition to clothing, you can purchase jewelry from their assortment. You can learn more about them on the website https://musegarden.store/
Goals and objectives:
… Develop a sales funnel to attract customers to the website
Scale the advertising campaign
Increase the number of sales according to KPI
Promote the brand in the Ukrainian market
What has been done:
Set up data transfer via API Conversions (We tracked and optimized our advertising campaigns for potential customers)
Transparent analytics from each ad group and ad. We tracked which group and which creatives brought purchases and customers
Daily monitoring of results and timely adjustments
Content for advertisements:
The most effective creatives (carousel gallery)
Audience:
Targeted a broad audience of women in Ukraine aged 18-44.
Also tested interests: fashion, women's clothing, shopping, luxury items.
Results:
Work period: 02.01.2021 - 10.08.2022
Spent ~ $10.8
Received ~ $92.5k
ROAS: 856.48%
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361 USD Target+SMM: Promotion of a women's clothing store
Social Media Marketing (SMM)
About the project:
Muse Garden is a women's clothing brand from Odesa. In addition to clothing, you can purchase jewelry from their assortment. You can learn more about them on the website https://musegarden.store/
Goals and objectives:
… Develop a sales funnel to attract customers to the website
Scale the advertising campaign
Increase the number of sales according to KPI
Promote the brand in the Ukrainian market
What has been done:
Set up data transfer via API Conversions (We tracked and optimized our advertising campaigns for potential customers)
Transparent analytics from each ad group and ad. We tracked which group and which creatives brought purchases and customers
Daily monitoring of results and timely adjustments
Content for advertisements:
The most effective creatives (carousel gallery)
Audience:
Targeted a broad audience of women in Ukraine aged 18-44.
Also tested interests: fashion, women's clothing, shopping, luxury items.
Results:
Work period: 02.01.2021 - 10.08.2022
Spent ~ $10.8
Received ~ $92.5k
ROAS: 856.48%
Reviews and compliments on completed projects 3
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
7 November
12 USD
Targetologist for clothing store
Quality
Professionalism
Price
Availability
Terms
Collaborated with Zaur in the context of SMM and targeting. Everything is very high quality. Satisfied with the work - strategic and creative approach!
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7 November
12 USD
SMM manager for clothing store
Quality
Professionalism
Price
Availability
Terms
The collaboration was of high quality, everything was done quickly. Sales were also fast) Thank you for the work!
7 November
12 USD
Organization of a photoshoot for a clothing store
Quality
Professionalism
Price
Availability
Terms
The collaboration was effective and of high quality. They took the headache of organizing the shoots off my hands, which is very important and valuable to me. Moreover, they organized everything at the highest level. Now I have a lot of content for publications and website filling.
Activity
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Targeted advertising Instagram/Facebook
96 USD
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Targetologist with case studies in the niche of employment abroad
240 USD
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Need a targeting specialist
240 USD
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Advertising promotion of a Telegram channel
120 USD
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Content creation on Instagram
240 USD
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Management/promotion of social media for an online grocery store
211 USD
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Management of TikTok and Instagram
240 USD
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Promotion of a Telegram bot
240 USD
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SMM specialist, Vinnytsia
361 USD
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SMM promotion of an account in the industrial theme
240 USD
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