Whisperlinens.com

Need a specialist for ongoing management of Google Ads for a Shopify store.

I already have advertising campaigns running, and the account has a history of about 1 year. The main focus is on Performance Max / Shopping campaigns for e-commerce. I need someone not for basic setup from scratch, but for regular management, analysis, optimization, and scaling of the ads.

Input data:

• Shopify store;
• Google Ads campaigns are already running;
• main types of campaigns: Performance Max / Shopping;
• average product price: approximately $110;
• margin per product: approximately $45;
• daily budget: approximately $45;
• goal - increase ROAS, profitability, and traffic quality.

What is required from the specialist:

• regular management of the Google Ads account;
• analysis of Performance Max / Shopping campaigns;
• optimization of budget, bids, and ROAS;
• working with Merchant Center;
• optimization of product feed;
• analysis of products: which to promote, which to exclude, which to test;
• analysis of search queries and negative keywords;
• control of conversion tracking;
• recommendations for Shopify to improve conversion;
• weekly reports and action plans.

I am looking for a practical specialist with experience specifically in e-commerce, Shopify, Google Shopping, and Performance Max. It is important that the person can work with an already launched account, does not make chaotic changes, but provides a clear strategy on what exactly is changing, why, and what results are expected.

I need a specialist for ongoing collaboration who will not just "watch the ads," but systematically improve the effectiveness of the campaigns and help increase profits.