Brand book

The brand book contains the main sections:
logo and its variations,
colors and fonts,
brand pattern,
examples of identity application.
The purpose of the brand book is to ensure the integrity of the visual style across all touchpoints with the brand — from the website to print materials.
The brand pattern is built on the basis of the logo — stylized markers with the symbol of a glass.
It is used on packaging, postcards, clothing, shoppers, mugs, and bottles.
This creates recognition and a unified identity system.
Examples of branded materials include:
business cards, menus, badges;
t-shirts and shoppers with the pattern;
water bottles, wine glasses, coffee mugs;
document folders and souvenir products.
All elements support a common aesthetic — brightness, cleanliness, and modernity.
The brand book consists of 37 pages.