Full SEO audit

One of the recent projects I worked on was an online electronics store. The client's goal was to increase organic traffic to the site and boost sales.

Work stages:
Analysis and audit:

Conducted a technical SEO audit of the site, identified key issues (low loading speed, duplicate content, lack of meta tags).
Analyzed competitors and their promotion strategies.
Compiled a semantic core of over 500 keywords.
Internal SEO:

Optimized the site structure: grouped products by categories and subcategories for easier navigation.
Wrote and implemented unique meta tags (title, description, H1) for all pages.
Increased site loading speed by 40% through image and code optimization.
Implemented a structured data schema to improve visibility in search engines.
Improved internal linking, which enhanced page indexability.
External SEO:

Developed a link-building strategy and established agreements with niche blogs for publishing articles with backlinks.
Posted information about the store in popular directories and listings.
Organized a crowd marketing campaign on forums and social media.
Removed harmful links that hindered the site's ranking.
Results after 6 months:

Organic traffic increased by 120%.
The number of keywords in the TOP-10 grew from 50 to 200.
The site's conversion rate increased by 30%.
Sales through the site increased by 85%.
This case is just one example of my approach to SEO optimization. I am convinced that coordinated work on both internal and external SEO yields significant results even in highly competitive niches.