Full SEO audit
Since April 2024, work has begun on promoting the project in a highly competitive niche. The graph illustrates positive dynamics of SEO metrics from April 2024 to January 2025. Key results include:
Growth of organic traffic:
The total number of clicks reached 17.4 thousand. This is a significant result for a competitive niche, especially considering the start from scratch.
A stable growth has been recorded with minimal fluctuations, indicating a systematic improvement in the site's visibility.
Impressions:
The total number of impressions amounted to 146 thousand, indicating a significant audience reach. The increase in impressions points to an expansion of the semantic core and improvement in the site's positions.
CTR (Click-Through Rate):
The average CTR is 11.9%, which is considered a high indicator for competition. This is the result of quality selection and optimization of meta tags, as well as attractive content for users.
Average position:
The average position has improved and reached 14.7. This indicator demonstrates that the site is confidently securing a place on the first or second page of search results.
Key stages of completed work:
Creation and optimization of the semantic core:
An analysis of competitors' and audience keywords was conducted.
A list of target queries was compiled, including both high-frequency and low-frequency keywords.
Technical SEO optimization:
The site structure was improved, indexing errors were eliminated, and page loading speed was increased.
Microdata (schema.org) was implemented to enhance search display.
Content marketing:
Unique, high-quality content was created to meet user requests.
Regular blog updates and creation of landing pages for key queries.
External optimization:
Quality backlinks were established from authoritative resources.
Campaigns were conducted to increase brand mentions on the internet.
Behavioral factors:
User experience on the site (UX/UI) was improved.
Integration of reviews and addition of features that enhance user engagement.
Monitoring and analytics:
Regular analysis of positions and adjustment of strategy based on data.
Work was carried out taking into account seasonality and changes in search engine algorithms.
Conclusion:
Over 8 months, the project has shown impressive progress from scratch, achieving stable indicators of organic traffic, CTR, and positions. Thanks to a well-structured SEO strategy, the site successfully competes in one of the most challenging niches.
Growth of organic traffic:
The total number of clicks reached 17.4 thousand. This is a significant result for a competitive niche, especially considering the start from scratch.
A stable growth has been recorded with minimal fluctuations, indicating a systematic improvement in the site's visibility.
Impressions:
The total number of impressions amounted to 146 thousand, indicating a significant audience reach. The increase in impressions points to an expansion of the semantic core and improvement in the site's positions.
CTR (Click-Through Rate):
The average CTR is 11.9%, which is considered a high indicator for competition. This is the result of quality selection and optimization of meta tags, as well as attractive content for users.
Average position:
The average position has improved and reached 14.7. This indicator demonstrates that the site is confidently securing a place on the first or second page of search results.
Key stages of completed work:
Creation and optimization of the semantic core:
An analysis of competitors' and audience keywords was conducted.
A list of target queries was compiled, including both high-frequency and low-frequency keywords.
Technical SEO optimization:
The site structure was improved, indexing errors were eliminated, and page loading speed was increased.
Microdata (schema.org) was implemented to enhance search display.
Content marketing:
Unique, high-quality content was created to meet user requests.
Regular blog updates and creation of landing pages for key queries.
External optimization:
Quality backlinks were established from authoritative resources.
Campaigns were conducted to increase brand mentions on the internet.
Behavioral factors:
User experience on the site (UX/UI) was improved.
Integration of reviews and addition of features that enhance user engagement.
Monitoring and analytics:
Regular analysis of positions and adjustment of strategy based on data.
Work was carried out taking into account seasonality and changes in search engine algorithms.
Conclusion:
Over 8 months, the project has shown impressive progress from scratch, achieving stable indicators of organic traffic, CTR, and positions. Thanks to a well-structured SEO strategy, the site successfully competes in one of the most challenging niches.
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