PPC Google Ads - Purchase of whole and bit cars
Description of the project
Website: Confidential
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: the purchase of bits and whole cars
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No calls were followed.There was little time spent on the optimization of advertising campaigns and their efficiency was low.- Uneffective bets strategies have been used for this niche.- The main problem, it is a lot of non-targeted calls and the budget was quickly spent.No advertisements were made.Not all available tools in Google Ads have been used
The frequency of displaying ads in the top positions was low.As a result, there were few targeted leaders.The objectives of the project
Increased number of targeted leads
To focus on the priority direction of the car and cover the maximum demand.- Reduce the cost of the leads by GEO Kiev and the region.Strategy
- Competitors analysis - first and foremost conducted advertising analysis and competitors website.As a result, we have determined what are the main advantages in competitors and make our unique advantages to stand out among the rest of the market players.Our main UTPs were that we have our own evacuator and we can quickly get to the place and take the car, as well as the possibility of quick calculation and the purchase of a large selection of different cars.- Establishment of basic track analysis - it was important for the customer to understand the real efficiency of advertising and to understand what exactly the keywords bring to the purchase of machines.For this purpose, the call tracking analytics and the SRM system were connected, which allowed us to understand the effectiveness of each individual campaign, ads and key queries.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the improvement of the UTP, block of reviews and answers to questions.The visual part of the site has also been partially improved.performed work
- Forming the correct structure of the advertising account that allows you to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
Testing and choosing an effective bet strategy.- Installation of call tracking that allowed to track calls from advertising and also improved conversion optimization.Identify the most conversion requests and allocate them into a separate advertising campaign.- A new structure for the division of campaigns into bite, whole cars and division by cities with different rates.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of lies has increased twice.The quality of the leads improved by 40 percent.
The cost of the leather decreased by 150%.
Website: Confidential
Service: Google Ads Ads Ads
Region : Ukraine
Topics of the company: the purchase of bits and whole cars
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No calls were followed.There was little time spent on the optimization of advertising campaigns and their efficiency was low.- Uneffective bets strategies have been used for this niche.- The main problem, it is a lot of non-targeted calls and the budget was quickly spent.No advertisements were made.Not all available tools in Google Ads have been used
The frequency of displaying ads in the top positions was low.As a result, there were few targeted leaders.The objectives of the project
Increased number of targeted leads
To focus on the priority direction of the car and cover the maximum demand.- Reduce the cost of the leads by GEO Kiev and the region.Strategy
- Competitors analysis - first and foremost conducted advertising analysis and competitors website.As a result, we have determined what are the main advantages in competitors and make our unique advantages to stand out among the rest of the market players.Our main UTPs were that we have our own evacuator and we can quickly get to the place and take the car, as well as the possibility of quick calculation and the purchase of a large selection of different cars.- Establishment of basic track analysis - it was important for the customer to understand the real efficiency of advertising and to understand what exactly the keywords bring to the purchase of machines.For this purpose, the call tracking analytics and the SRM system were connected, which allowed us to understand the effectiveness of each individual campaign, ads and key queries.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the improvement of the UTP, block of reviews and answers to questions.The visual part of the site has also been partially improved.performed work
- Forming the correct structure of the advertising account that allows you to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
Testing and choosing an effective bet strategy.- Installation of call tracking that allowed to track calls from advertising and also improved conversion optimization.Identify the most conversion requests and allocate them into a separate advertising campaign.- A new structure for the division of campaigns into bite, whole cars and division by cities with different rates.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of lies has increased twice.The quality of the leads improved by 40 percent.
The cost of the leather decreased by 150%.
Kyiv 
Available for hire