Supply of water

This case occurs in the middle of March, during war operations. Most inhabitants left the city, demand dropped sharply, there was a sharp need to find new customers.
After analyzing the competitive environment, we realized that some competitors closed and some were on a break. More than 50% continued to work.
But the demand for the product fell below the usual by 60%, it was necessary to take a number of actions aimed at stimulating the market and informing customers. This case is just a part of the action on anti-crisis marketing and out of the situation.
Having received the data analysis, we developed a profitability output plan and started implementing it!
In this case, we will consider targeting in
Instagram and Facebook.
They distinguished the “points” of contact with the audience, found the “sickness” and proposed a solution, used LAL audiences with the exception of the existing customer base.
The price of the leather was $3.74 and the total was spent $187. 117 472 unique users have been captured and 800 567 views have been received.