Account Based Marketing Manager

A marketing agency is seeking an experienced Account Based Marketing Manager (Digital Marketing) to join their team.

Requirements:

• Minimum of 1 year of experience in a marketing agency.
• Advanced knowledge in digital marketing: SEO, SMM, content marketing, advertising campaigns, analytics, and more.
• Previous experience in website development or experience in managing website development projects.
• Deep understanding of digital marketing tools and strategies.
• Experience in project management: planning, budgeting, deadline control.
• Strong communication and teamwork skills.
• Analytical thinking and a drive for continuous self-improvement.
• Proficiency in working with Excel/Google Spreadsheets.
• English proficiency at B2 level (ability to engage in business correspondence).

Responsibilities:

• Full lifecycle project management: from client requirement alignment to successful implementation.
• Client interaction: understanding their needs, consulting, providing recommendations.
• Coordination among various teams: designers, copywriters, marketers.
• Preparation of briefs.
• Crafting commercial proposals for SEO, SMM, Ads (competitor analysis, website analysis, client information).
• Monitoring and analyzing the effectiveness of launched campaigns.

Tools:

• Analytics: Google Analytics/Search Console
• Creation and management of advertising campaigns: Google Ads, Facebook Ads
• Keyword research: Google Keyword Planner, Ahrefs, SemRush, SimilarWeb
• Analysis services: Ahrefs, SemRush, SimilarWeb, and others
• Lead generation/Email marketing: Snov.io, Expandi, Make
• Social media management: LinkedIn, Instagram, Facebook
• Documents, spreadsheets: Google Docs, Google Spreadsheets, Microsoft Word/Excel
• Advanced proficiency with AI tools, particularly ChatGPT