Budget: 8000 UAH Deadline: 30 days
Hello!
I see two service websites for on-site repair of equipment in Kyiv - PC/laptop repair, Windows setup, virus removal, Wi-Fi, televisions. This is classic local lead generation, where the majority of applications will come through calls rather than forms - so the key task is not just to launch the ads, but to set up proper call tracking.
I regularly manage similar local lead gen projects on Google Ads. For example, for a network of medical laboratories in Transcarpathia, I generated 910 applications + 2,676 calls in a year with a CPA of 16.93 UAH - precisely due to correctly configured call tracking through GTM and clear separation of search campaigns (branded / competitive / service). - https://freelancehunt.com/showcase/work/627-zayavok-dlya-merezhi-medichnih-laboratoriy/2011058.html
For a manufacturer of glass structures in Odesa, we achieved +514% conversions and a 71% reduction in CPA using the same principle. - https://freelancehunt.com/showcase/work/sra-205-grn-dlya-virobnika-sklyanih/2011360.html
For your niche, I see the structure as follows:
- Search campaigns by service types (PC repair, laptop repair, virus removal, Wi-Fi, televisions) separately, as they have different click costs and conversion rates
- Local targeting by service areas
- PMax Leads as an addition for scaling
- Call tracking through GTM - without this, it is impossible to accurately assess ROI when the main conversion is a call
Questions to better assess the project:
1. What advertising budget do you plan for the month?
2. Is this one client with two websites or two separate businesses?
3. How competitive is the situation for these queries in Kyiv right now - have you had experience with contextual advertising before?
4. Do you accept applications only by calls or is there a form/messenger as well?