Brand Identity for a Floral Boutique in Valencia

Floreal is a premium floral boutique based in Valencia, Spain, specializing in elegant floral arrangements and refined gifting experiences. The project was developed ahead of the boutique’s launch in 2024 and included the creation of a complete visual identity system — from logo design and brand guidelines to packaging concepts, printed materials, and visual applications across physical and digital touchpoints. The objective was to create a brand that would feel sophisticated, timeless, and emotionally engaging while standing out within the premium floral market. The visual direction combines delicate botanical details, a soft neutral palette, and clean typography inspired by European boutique aesthetics. Today, FLOREAL continues to operate in Valencia, with the brand identity actively used across customer-facing materials and retail environments. Designed by Mariia Shchepilova