Brand Identity Restaurant

About the Project

Secret Room is a premium restaurant in Gdańsk with a focus on depth, intimacy, and sensory experience.
As a designer, I was responsible for creating a full brand identity and visual direction for the space.

The process included:
Competitor analysis of upscale restaurants in coastal cities
Target audience research (25–45 y.o., aesthetic-driven, emotionally engaged)
Concept development rooted in mystery, elegance, and refined taste
Color palette exploration, focused on deep blue shades inspired by the Baltic Sea
Creation of the logo, typography system, iconography, and moodboards

The result is a calm, immersive brand that invites guests to slow down and experience the secret behind every detail.