Identity for an online bookstore

#logo #logodesign #GraphicDesign #identity #branding #логоготип #айдентикадлябізнесу #фірмовий_стиль

Project objectives
Create a unique identity for brand awareness
Increase brand awareness
Improve the user experience

My solutions.
A modern minimalist design with the ‘B’ symbol and three lines symbolising books.
Dark blue (00194C) and light grey (EFEFEF) colours for contrast and professionalism
Coolvetica font for a modern look and readability

Impact.
Improved brand identity
Increased trust and confidence
Differentiation from competitors
Increased conversion and sales

Identity strengthened BookNest's position, increased awareness and attracted more customers