Liebental — Logo, Packaging & Print Design for Condiments

Liebental is a Ukrainian manufacturer and distributor of food condiments, including ketchup, mayonnaise, mustard, sauces, and vinegar. As a senior graphic designer, I led the development of the brand’s visual communication — from logo design to packaging and print presentation materials.
The project scope included:
• Brand logo design
• Packaging for more than 20 SKUs
• Printed catalogs and POS materials
• Visual style based on rustic textures and vibrant ingredient illustrations
The visual identity was designed to evoke trust, freshness, and authenticity. Each product features multilingual labeling to meet export requirements, with attention to clear visual hierarchy and shelf impact.