Platform for trading in the financial market

The client's main problem was that he did not have his marketing department; all advertising activities were on outsourcing.

NPBFX company provides access to trading on the financial market and works with clients from Lithuania, Latvia, Estonia, Germany, Great Britain.

I started preparing everything from scratch. I did it:
- Analysis and determination of the current state of the company on the market
- Was prepared and agreed
promotional strategy
- The first a/b tests were ready and launched
- Creating a funnel to the chatbot in such messengers: Viber, Telegram, and Messenger.
- The prominent creatives, audiences, platforms, and sites for advertising are defined
Results:
- CPC - $0,08
- 50-100 lids/day at $5-$6.
- CR - 2-3%
In general, the client is satisfied, now we continue to work on the sales funnel, in particular LTV and Retention client.