Setting up, optimizing Google Ads for e-commerce
Flowers delivery business in the USA, Canada
Creating and optimizing Ads in Google Ads
1. Created 152 campaigns, 124000 groups (cities), 500 thousand keywords, more than 200 thousand Ads.
2. Optimizing campaigns to reach CPA (purchase)
3. Daily controlling budgets, cost per orders
4. Creating new Ads and keywords
5. Setting up UTM tracking
6. Daily managing keywords: search term, negatives
7. Creating reports
8. Setting up experiments
Creating and optimizing Ads in Google Ads
1. Created 152 campaigns, 124000 groups (cities), 500 thousand keywords, more than 200 thousand Ads.
2. Optimizing campaigns to reach CPA (purchase)
3. Daily controlling budgets, cost per orders
4. Creating new Ads and keywords
5. Setting up UTM tracking
6. Daily managing keywords: search term, negatives
7. Creating reports
8. Setting up experiments