TERRA - Specialty Coffe & Roastery

Branding and Visual Identity for TERRA Specialty Coffee & Roastery.
The goal of this project was to create a "grounding" and calming visual experience for an urban coffee brand.
Key elements of the project:
• Concept: Scandinavian minimalism combined with organic textures.
• Visual Language: A natural color palette featuring linen, deep terracotta, and dark chocolate shades.
• Logo Design: A clean, modern wordmark with a subtle organic curve in the letter "R," symbolizing a sprouting seed.
• Deliverables: Custom packaging design (coffee bags and boxes), cup branding, and a customer loyalty card system.
Created entirely in Procreate and finalized for professional print.
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