Weloor. Skincare brand

"weloor" is a young skincare brand that is just entering the US market. Main target audience members are the average consumers of beauty and health products with a focus on people of ethnic cultures and members of active lifestyles that revolve around or embody health and beauty. (barbers, performing artist, models, actors, TV/social media personalities) Our task was to bring the brand up to par with the current brands of cosmetics in this segment, with a small client budget. And with the help of design, add value to the perception of the client, using the graphic component. The main technique is photography, on the basis of which 80% of the identity is built. Services: naming, strategy, brand identity, web