Anastasiia Sotula

Hello, welcome to my profile! My name is Anastasiia and my home country is Ukraine. I am in love with content marketing and have almost 5 years of experience in this field.

I do not like to tell about myself, so I better tell about my previous work experience.

Web Content Specialist 

The duties and responsibilities:

1. SaaS product promotion.

2. Content plan development for a corporate blog. 

3. Writing promotional blog posts, manuals and user guides, topical blog posts about digital marketing. 

4. Creation of other web content for our site like e-books, promotional emails, textual content for landing pages.

5. Data collection and analysis for marketing research.

6. Building marketing funnels based on different channels of interaction with users. 

7. Managing a team of freelance copywriters to create text content, setting technical tasks for them and checking their work.

8. Collaboration with an outsource SEO (search engine optimization) team to improve website content. 

9. Collaboration with designers and illustrators on the visual part of content, setting technical tasks for them and checking their work.

Content manager

The duties and responsibilities:

1. Analysing competitors' content.

2. Selection of relevant topics to create content.

3. Collaboration with copywriters and designers.

4. Publication of content.