Julia Onyshchenko

Yuliia Onyshchenko
Kiev, Kyyivs'ka Oblast', Ukraine
+380962133415
[email protected]
https://www.facebook.com/juli.onischenko
skype: juli.onischenko
PROFESSIONAL AREA

Industry
Management Consulting Services

Category
Marketing/Product

EDUCATION

September 2000 — June 2005
Chernihiv economy and management institute
Marketing

WORK EXPERIENCE

August 2013 — now
EKO LLC
Deputy Director of Marketing
- Development and implementation of marketing strategies;
- The organization of the department operating;
- Rebranding - the creation of brand-book and wake-book stores;
- Marketing evaluation of real estate for new stores (weather traffic and number of visitors);
- Management of supermarket promotions, including a calendar, the seasons, the selection of product groups to participate in the promotion, pricing, promotional support;
- Conceptual design of a new loyalty program, project planning;
- Coordination of processes of pricing and assortment policy on the basis of market analysts;
- National advertising and PR- campaigns, BTL- actions, support the opening of new retail properties;
- Budgeting , cost control and ensuring the efficient use of resources across all projects.

January 2008 – August 2013
EKO LLC
Head of Strategic Projects
- Development and implementation of marketing strategy;
- Management of the department of marketing research: setting goals for marketing research , cooperation with companies Millward Brown, Touch Poll, Gfk, TNS, Nielsen; system of regular surveys and focus groups, as well as ad hoc studies for specific tasks, coordination of the project " Mystery shopper ";
- Marketing evaluation of real estate for new stores (forecasts turnover and the number of visitors);
- Management of a special promotion, supermarket chains, including calendar seasons, the choice of product groups to participate in promotions, pricing, promotional support;
- Conceptual design of a new loyalty program, project planning;
- Coordination processes of pricing and assortment policy on the basis of market analysts.

August 2007 — April 2008
Kyiv Business School
MBA manager
MBA course administration

April 2005 — April 2007
Chernihiv milk factory
Marketing Research Analyst
Market analysis. Development of recommendations for promotion. Price research

ACHIEVEMENTS

March 2006
Complete rebranding TM "Krynka"

October 2008
Сreation of department "from the ground up" (18 regions, 25 persons in a submission)

October 2010
Launching the project "Promo"

June 2013
Creating the concept of loyalty programs

SKILLS
Data base user interface and query software/Project management software
Time Management/Customer relationship management CRM software