Наталья Гр

P.M.G. – Digatal agency in Israel

2013                PPC Manager, PPC Team Leader

• Department management of the PPC team in Israel and abroad;

• Developed all Digital marketing strategy for major accounts, managing significant PPC budgets over 100K $ per month.

• Conceptualize and execute PPC campaigns on Google, Facebook, Yandex;

• Manage and optimize campaigns for markets of Israel, Russia, Ukraine, Kazakhstan, Romania, USA and other countries. 

• Manage acquisition programs bid management, campaign optimization, keyword research, ad copywriting, landing page optimization;

• Optimize advertising activity in order to achieve the company's goals;

• Measure and report on campaigns including weekly and monthly reports;

• Collaborate with internal and external resources to build creative assets, landing pages, and ad copy;

• Seek new opportunities to test the latest advertising solutions and develop ideas for innovative acquisition methods;

• Analyze reports and find the new way of budgets and bid optimization;

• Analyzing funnel activity using Analytic tools, CRM data to handle CPA, ROI parameters, etc. (full proficiency in Google Analytics, Yandex Metrica);

• Quality control of leads (offline tracking) and finding effective ways to improve; 

• Great experience in advertising subjects with limitations (medical services in different countries).

Web-studio ‘’Med-design”

2009 - 2012    System administrator, manager of the web-portal 

• Websites development (HTML/CSS3/PHP)

• Work with websites of the company, SEO-copywrite and rewrite, choosing of the keywords;

• Functional testing of the websites, testing of the payment systems, testing of the internet stores;

• Experience of working with SQL Server and  MySQL (writing queries, administration);

• Adding of the items to the internet stores,

• Writing specifications.

SKILLS:

1. Advertising tools:  Google Ads, Google Ads Editor, Google My Business, Yandex Direct, Yandex Commander, Facebook AdsManager - high level.

2. CRM: Zebra CRM, Redmine, Zoho Projects, Bitrix24, LeadManager, CallTouch (call tracking and analytics) - high level.

3. Analytics tools:  Google Marketing Platform (Google Analytics including offline analytics, Google Data Studio, Google Optimize, Google Tag manager), Yandex Metrika (Webvisor, Clicks Maps, Scrolling Maps, Form Analitics), Facebook Analitics  - high level.

4. Chatbots:  Virtualspirits chatbot, Jivochat, Yandex Chat - high level.

5. Click Fraud Tools: ClickCease - high level.

6. Personalize tools: Yagla - high level.

7. Other tools and skills:  HTML, CSS, PHP (basic level), Photoshop.

8.CMS: Wordpress, Joomla. 

LANGUAGES:

-    Russian (native)

-    Ukrainian (native)

-    English

-    Hebrew