Kostiantyn Hnylytskiy

Experience at UPROCK Design School During my training at UPROCK, I completed four full-cycle design projects: two corporate websites, one mobile application, and a collection of posters. Each project followed a structured UX/UI workflow, which helped me develop strong analytical and visual design skills.

Mobipe app project. While designing the mobile application, I worked through a complete UX process:  

• Persona analysis - identified user types, motivations, and goals.

• JTBD & CJM - mapped user jobs-to-be-done and created customer journey maps to understand pain points and desired outcomes. • App structure & IA - built a clear information architecture and screen flow. Reference research - gathered and analyzed visual and functional references to define direction. 

• Design system - created consistent UI components, typography, spacing, and color guidelines. 

• Interactive prototype - assembled a fully clickable prototype to demonstrate user flow.

This project taught me to combine UX reasoning with clean, modern UI and to validate decisions through structured analysis.

Corporate Websites. While working on the corporate websites, I followed a systematic approach:

• Competitive analysis - studied the market, service positioning, and UI/UX patterns used by competitors. 

• Wireframing & prototyping - created low- and mid-fidelity prototypes to define layout, hierarchy, and flow. 

• Reference-based design - learned how to work with moodboards and visual references to build expressive, attractive and consistent design concepts.  

• Full UI design - delivered complete desktop layouts and responsive versions.

These projects strengthened my ability to design structured pages, build clear communication through layout, and achieve polished visual execution.

Poster Collection. Additionally, I created a set of posters, which helped me develop composition, typography, and visual storytelling skills beyond product design.