Mariia Lytvyn

Education:
Kyiv National University of Trade and EconomicsInternational Economic (2012 – 2016), Master.Kyiv National Economic College
Finance and Credit (2009 – 2012), Bachelor.

Experience:

Vodafone
(JSC "MTS Ukraine")Marketing Communications Expert
(06/ 2014 – currently)

Responsible for the:
Launch of the new brand “Vodafone” on Ukrainian market (launch campaign teaser, store branding and POSm, staff uniform);
Launch of advertising campaigns (TV, OOH, Digital, Radio, Press); 

Control of the ad agencies and outsourcing companies in line with brand; 

Monthly reports compiling according to the results of the advertising campaigns; 

Analysis of the effectiveness of advertising campaigns on the market; 

Communication with company departments; 

Development in line with brand:

Co-brand projects introducing with leading brands of Ukraine; 

Development of the non-standard materials for brand stores; 

Ideas creation for advertising campaigns and POS-materials; Preparation of POS materials ; 

Pull and Bear (Indetex)

Store Manager

(11/2013 – 05/2014)

Responsible for product in the store in line with the company's corporate standards;

Education and training of colleagues;
Preparation of the annual sales plan;
Document management with system “1C: Enterprise”;

Reserved (LPP Group)

Regional Merchandiser

(08/2012 – 11/2013)

Development and introduction of visual merchandising standards of the brand;

Launch of promotions of the company in line with brand; Responsible for merchandising training sessions for sellers; Planning and preparation of stores for changing of the seasonal collections;
Development of POS-materials in line with brand;

Professional skills:  

•    A mix of creativity and analytical abilities; 
•    Basic design skills; 
•    Proficient at using PC (Microsoft Office, Adobe Photoshop); 
•    Proficient user of systems “1C: Enterprise” and SAP; 
•    English level –Intermediate; 

   Personal qualities:

Responsibility, result-orientation, fast learner, stress resistance, communication, action oriented.