Svetlana Rukina

I have eight years of marketing experience, creation of the marketing department from scratch, organized themed/creative events for 10 to 1,500 people, digital marketing experience, development of the internal corporate marketing (corporate publications, charity projects, organisation of events) and the development of the PR policy (press releases, news, information partnership).
Experience of cooperation with the markets of Kazakhstan, UAE, USA, Jordan, Turkey, Spain, Italy, and CIS countries

I am Strategy director at Lustra Agency www.lustra.agency 

I am responsible for:

• Team management (strategists, analysts) 
• Development of full-cycle client strategies 
• Creation of communication strategies, naming, ideas for advertising campaigns
• Working with markets of real estate, pharmaceuticals, restaurant industry, IT products, medicine and beauty industry, gas station networks and others
• Market analysis (external and internal)
• HR analysis of the corporate environment
• Creation of CJM (mystery shopping, testing)
• In-depth interviews, focus groups and quantitative research
• Competitor analysis ( service and price checking)
• Conducting PR events for clients
• Creation of PR strategies, SMM strategies, content plans
• Integration of Marketing, PR strategy within clients marketing departments 
• Supervision of developers, production partners and others
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I can handle all types of marketing analysis and customer development.  My last personal achievement was developed and implemented a Marketing strategy for a Software company (Germany). 3 months after launch, the number of leads has tripled (with no support of digital marketing activities)