Опытный маркетинг менеджер с более чем 15-летним опытом работы в отделах управления, продаж и маркетинга. Возглавляла команду из 18 человек для компании, специализирующейся на микроконтроллерах, увеличив прибыль на +600%. Также опыт работы руководства более 100 человек, ориентированных на B2B / B2C команды, реформированный анализ данных, продажи, маркетинговые стратегии для повышения коэффициента конверсии на ~ 45% при одновременном снижении текучести кадров с 35% до менее 5% в первый год.

Основные качества: позитив, креативность, надежность и целеустремленность. Всегда ищу решения, а не оправдания.

A skilled Operations, Sales and Marketing Manager with over 15 years of experience leading largely Operations, Sales and Marketing teams. Led an 18 person team for the blue-chip company, boosting revenue by +600%. Subsequently took over a 100 person B2B/B2C focused teams, reformed data analysis, sales, marketing strategies to boost conversion rate by ~45% while reducing employee turnover from 35% to below 5% in the first year.

Main qualities: Reliable, Goal-oriented, Positive, Creative. Always looking for solutions rather than excuses. 

SALINA ORAZSACHATOVA

Operations Management | Marketing | Sales| Customer Service     

EMEA Operations Manager

HomeAway Project  

📅 01/2015 – 08/2016 📍 Prague, Czech Republic

KPI target delivery: ROI; >CR (+~112%); Consultant Productivity (+34%); Employee turnover rate (-22%)

Managing 6 Team Leads, Training department and  Data analyst (70+ Consultants)  

Developing Sales strategies to maximize the sales profits, delivering target of 1M/p/m on sole telesales activities via acquisition/retention/x-sell/upsell activities

Cooperation with Regional Sales Managers, Marketing and Data analysis teams worldwide  

Direct involvement with Recruitment, HR, Data analysts, BDMs 

Close cooperation with the recruitment team to ensure the right caliber of individuals are recruited for the opening roles within European Operations

Data assignment/analysis by segments/time/expertise to maximize the conversion rates

Analyzing & driving performance to set SLA/KPI’s

Creating development plans for the Leadership team, Key Consultants (Exchange program with HQ teams, developing individuals to standards to step up career ladder)

In charge of reporting according to established standards to Senior Management Team

Telesales Operations Manager for France, Germany, Netherlands, Belgium

Utilitywise Project 

📅 01/2014 – 01/2015 📍 Prague, Czech Republic

KPI target delivery: ROI; >CR (90%); Consultant Productivity (+27%); Employee turnover rate (-8%)

Managing 9 Team Managers, 3 Team trainers, Data analyst, EU Marketing Manager (operation over 100 Consultants)

Developing Sales strategies to maximize sales profits

Daily analysis of the Energy market to understand the Sales angles to be used during the day

Cooperation with all existing suppliers; involvement in acquiring new suppliers for partnership programs

Close cooperation with the HQ Marketing team as well as Recruitment, HR, Data analysts, BDMs 

Data assignment/analysis by segments/time/expertise to maximize the conversion rates

Analyzing & driving performance to set SLA/KPI’s

Close cooperation with the recruitment team to ensure the right caliber of individuals are recruited

Creating development plans for the Leadership team, Key Consultants (Exchange program with HQ teams, developing individuals to standards to step up career ladder)

Incharge of reporting according to established standards to Senior Management Team

Business Unit Director - ASKTEXAS Communications

Texas Instruments 

📅 05/2007 – 01/2014 📍 Prague, Czech Republic

KPI target delivery: Turning cost center into $ generating team (100% success rate); Sales (+600%); Productivity (+56%); Employee turnover rate (-25%)

Managing/ motivating/ driving a multilingual team of 28 Technical Specialists, Trainer & group of Program Leaders supporting EMEA region

Direct cooperation with the Marketing, Sales, Distribution, Recruitment, BDM & Backend engineering teams

Creating new activities & Sales/Marketing Campaigns to increase CRM database / Driving conversion %

Analyzing performance results | Driving set SLA/KPI’s metrics (Business Opportunities generation/customer satisfaction rates, etc)

Developing Sales Lead process  (supporting Business opportunities throughout the life cycle of the projects from Lead to $$$ together with Sales, Distribution, Channel partners)

Direct cooperation with Distribution partners to drive the Lead to $$$ conversion

In charge of recruiting Lead Communication/ Technical Specialist

Creating development plans for the existing team members (Exchange program with Application Support teams, developing career opportunities, etc)

Drive the # of Service Requests & it’s resolution cycle

Driving Customer Satisfaction rate to above >95% (personalized calls, follow up on customer satisfaction surveys)

Ensuring Export Control regulations are met 100% of the time (regular training/audit sessions)

Providing weekly, monthly, quarterly, yearly reports according to established standards to TI Senior Management

GCG Credit and Cards Administrative Support

Citibank a.s. Global Consumer Bank 

📅 01/2007 – 05/2007 📍 Prague, Czech Republic

Assisting CE Cluster Credit card Head

Monitoring CZ Cards Projects, close cooperation with Marketing department (working on credit card promotions/programs – targeting university students)

Cooperating and monitoring CE Cluster Cards and Credit Projects

Cooperating with accounting team (expenses, expense reports, etc)

Program Leader

ICON - CC

📅 01/2005 – 04/2007 📍 Prague, Czech Republic

Managing a multilingual team of 36 communication specialists supporting a set of websites owned by bwin.com in  EMEA region (organizing workflow – 24/7, scheduling, language coverage)

Providing Training/Coaching sessions to the new and existing team members

Assessment sessions on quality control of e-mails, calls. Driving Best in Class service delivery

Responsible for creating and announcing incident /weekly/monthly reports to bwin.com Management

Close cooperation with Management Team in Stockholm & 2nd Tech line support

Front Desk Manager

Hilton Garden Inn  Hotel 

📅 06/2002 – 04/2005 📍 St. Augustine, FL, USA

Responsible for quality of guest service

Guest room and conference rooms reservations

Maintaining the schedule for all front desk staff

Auditor

SUMMARY

A skilled Operations, Sales and Marketing Manager with over 15 years of experience leading largely Operations, Sales and Marketing teams. Led an 18 person team for the blue-chip company, boosting revenue by +600%. Subsequently took over a 100 person B2B/B2C focused teams, reformed data analysis, sales, marketing strategies to boost conversion rate by ~45% while reducing employee turnover from 35% to below 5% in the first year.

Main qualities: Reliable, Goal-oriented, Positive, Creative. Always looking for solutions rather than excuses. 

_______________________________________________________________________________________________________________________

Testimonial

February 26, 2020

To Whom It May Concern,

Please accept this letter as my personal recommendation of Salina Orazsachatova. Salina has worked with Firefly for almost two years, working with our customers on event logistics as well as serving as our Director of Marketing.

As head of our marketing efforts, Salina took on a great challenge and resurrected our web presence and the ability for us to turn our website into a revenue generator.

Salina has an amazing work ethic, attitude, reliability, and integrity. She is always seeking to learn more and never faced a challenge she was unwilling or unable to tackle. Salina is also very proactive at working collaboratively with others in the organization and is quick to recognize others for their efforts.

Without any hesitation, I highly recommend Salina as a great asset to any organization.

Sincerely,

Rob Johnson

Firefly Chief Operating Officer

______________________________________________________________________________________________________________________________

Testimonial

To Whom It May Concern                                                                    31^st January 2020

Salina Orazsachatova

Salina is a highly motivated professional, smart, fun, energetic and full of creative ideas.

I had worked with Salina over a  7 month, she was working as a Marketing Manager reporting directly to me.

Despite the fact that we had a minimal marketing budget, what she was able to do for us was absolutely amazing (increasing site traffic by 40%; Social Media followers by 60%, contributing towards sales, DEM click rate by 63%).

She continues to improve our digital footprint (from improving the website, introducing eCom functionality in just a few days, driving traffic, responsible for Direct email marketing, Copywriting, Social Media Management, Advertisement, Google Analytics and much more).

Salina is very knowledgeable about demand generation and digital marketing. She is very creative and continues to lead our marketing efforts along a great path.

Salina is a gem and a real asset to any company.

Gary Osborn 

Sr. Vice President, Global Sales| Firefly

 _______________________________________________________________________________________________________________________________

Testimonial

To Whom it May Concern                                             10.11.2017

Salina Orazsachatova

Salina is a highly motivated professional, with extensive management experience from various international companies with in excess of 10 years’ experience in sales & contact center performance management and an impressive track record in client satisfaction and ROI Salina is a real asset to any company.

I had the pleasure of working with Salina over a period of 10 years. Salina’s tenacity, business acumen, and negotiating skills single her out as a fierce and loyal ally. During our working time together, Salina held responsibility for a number of blue-chip client relationships all the way up to the Director level.

Salina was accountable for KPI delivery of various sales and service delivery programs during our time working together. It became commonplace not only for those programs to deliver to target but also to regularly exceed expectations. In addition, Salina would strategically drive and support client activity in order to provide mid to long term planning to best satisfy KPI delivery and pro-actively anticipate customer’s needs.

One of Salina’s many achievements was to grow the account of our blue-chip technology client from 8 FTE to 50 FTE in just 18 months. This increase was a direct result of sales and service performance bench-marking considerably higher than in-house and other outsourced competitors. Based on these evidenced results the decision was made to consolidate activity in Prague.

In summary, Salina is a dedicated, passionate, well-educated professional who can provide value to many companies in a variety of roles.

Mark Matthews
site director
ICON Communication Centres s.r.o
Corso Karlin Building
Krizikova 36a, Praha 8, 186 00
Czech Republic