Meta ADS Media Buyer

Senior Meta Ads Media Buyer (USA Home Services)

About Us

Almco Plumbing is a rapidly growing plumbing company based in San Diego, California, specializing in high-ticket trenchless sewer repair, pipe lining, sewer replacement, repiping, and commercial plumbing services.

Our average project value ranges from $7,000 to $30,000+.

We are looking for a long-term Meta Ads Media Buyer who has proven success generating qualified leads for home service companies in the United States.

Before Applying

Please do NOT apply unless you can provide real case studies from U.S. home service businesses.

Your application must include:

• Meta Ads screenshots
• Cost Per Lead (CPL)
• Cost Per Click (CPC)
• CPM
• CTR
• Monthly ad spend
• Number of qualified leads generated
• Revenue generated
• Industry
• Your role in the project

Industries preferred:

• Plumbing
• HVAC
• Roofing
• Foundation Repair
• Water Damage Restoration
• Remodeling
• Electrical
• Pest Control
• Home Services

Applications without real case studies will not be considered.

Responsibilities

You will be responsible for managing our Meta advertising from start to finish.

Daily responsibilities include:

• Daily monitoring of all campaigns
• Budget management
• Campaign optimization
• Scaling winning campaigns
• Pausing poor-performing ads
• Audience testing
• Creative testing
• Headline testing
• Offer testing
• A/B testing
• Retargeting campaigns
• Lead quality optimization
• Weekly reporting
• Monthly strategy meetings

Creative Strategy

We provide:

• Job site videos
• Sewer inspection videos
• Before & After projects
• Customer testimonials
• Educational videos
• Photos

Your responsibility is to tell us:

• What content should be created next
• Which videos are performing best
• Which hooks work
• Which offers should be tested
• Which creatives should be improved

We expect you to actively drive our creative strategy, not simply launch advertisements.

Our Target Customer

We specialize in homeowners who already have sewer problems or know they may have one.

Examples include:

• Older homes
• Homes with aging sewer systems
• Customers looking for a second opinion
• Customers considering trenchless sewer replacement
• Customers with recurring drain backups
• Customers interested in sewer camera inspections

Our goal is qualified appointments, not cheap leads.

Daily Expectations

You are expected to:

• Check campaigns every day
• Optimize budgets daily
• Launch new tests continuously
• Monitor lead quality
• Recommend new creative ideas
• Provide quick communication during business hours

Performance Metrics

Qualified Lead Definition

A Qualified Lead is a homeowner who has successfully booked an on-site appointment with our sales team for an estimate.

Phone calls, Facebook messages, form submissions, or unqualified inquiries do not count unless an appointment has been scheduled.

Compensation

Fixed Management Fee

$700 per month

Performance Bonus

Performance bonuses are based on both the number of Qualified Leads (booked appointments) and the total monthly revenue generated from those leads.

To qualify for a bonus, both requirements must be met.

Tier 1

• Monthly Ad Budget: $2,000
• Minimum Qualified Leads: 8 booked appointments
• Minimum Revenue: $50,000
• Performance Bonus: $500

Tier 2

• Monthly Ad Budget: $3,000
• Minimum Qualified Leads: 12 booked appointments
• Minimum Revenue: $75,000
• Performance Bonus: $750

Tier 3

• Monthly Ad Budget: $4,000
• Minimum Qualified Leads: 16 booked appointments
• Minimum Revenue: $100,000
• Performance Bonus: $1,000

Bonus Rules

To earn a performance bonus, both conditions must be achieved during the same month:

1. The required number of Qualified Leads (booked appointments).
2. The required minimum revenue.

Both numbers matter. Revenue alone does not qualify for a bonus, and Qualified Leads alone do not qualify for a bonus.

Examples

✅ 8 Qualified Leads + $50,000 Revenue = $500 Bonus

✅ 12 Qualified Leads + $75,000 Revenue = $750 Bonus

✅ 16 Qualified Leads + $100,000 Revenue = $1,000 Bonus

✅ 12 Qualified Leads + $100,000 Revenue = $1,000 Bonus (the highest tier achieved)

✅ 16 Qualified Leads + $150,000 Revenue = $1,000 Bonus (highest bonus tier remains $1,000)

Our historical closing rate is approximately 50%, which is why our internal expectation is that:

• 8 Qualified Leads typically result in about 4 closed jobs.
• 12 Qualified Leads typically result in about 6 closed jobs.
• 16 Qualified Leads typically result in about 8 closed jobs.

Closing sales is the responsibility of our sales team. Your responsibility is to consistently generate qualified appointments that meet or exceed the performance targets above.