SEO specialist (AI SEO focus)

SEO specialist (AI SEO focus)

Role overview

The SEO specialist is responsible for driving organic growth through search engines by combining classical SEO expertise with AI-driven optimization techniques. This role focuses on technical SEO, on-page optimization, content strategy, and AI SEO methodologies aligned with modern search engine and generative search environments.

Key responsibilities

• Develop and execute SEO and AI SEO strategies aligned with business growth objectives.
• Conduct keyword and intent research using traditional tools and AI-powered platforms.
• Optimize on-page elements including titles, meta descriptions, headings, internal linking, and semantic content structure.
• Implement AI-driven content optimization for search engines and generative AI systems.
• Perform technical SEO audits and collaborate with developers to resolve issues related to indexing, crawlability, site speed, Core Web Vitals, and structured data.
• Optimize websites for search engine bots and AI-based crawlers used by generative search and discovery platforms.
• Monitor and improve website architecture, topical authority, and internal linking strategies.
• Analyze performance using Google Search Console, Google Analytics, and AI-powered SEO tools such as Ahrefs, Semrush, Surfer, or similar platforms.
• Track rankings, organic traffic, conversions, and AI-driven visibility metrics, preparing clear performance reports.
• Work closely with content, PR, and development teams to align SEO, AI SEO, and brand positioning.
• Stay updated on algorithm changes, generative search trends, and AI-driven search technologies.

Required qualifications

• Proven experience as an SEO specialist with hands-on AI SEO implementation.
• Strong understanding of on-page, off-page, technical SEO, and semantic search.
• Practical experience using AI tools for keyword research, content optimization, and SERP analysis.
• Knowledge of how generative AI platforms and large language models influence search visibility.
• Experience with structured data, entity-based SEO, and topical authority building.
• Familiarity with multilingual and international SEO strategies is an advantage.

Skills and competencies

• Strong analytical and data-driven mindset.
• Ability to translate AI insights into practical SEO actions.
• High attention to detail and structured thinking.
• Ability to manage multiple projects and priorities.
• Continuous learning mindset focused on AI and search evolution.
• English C1

What the role delivers

• Sustainable organic growth across classical and AI-driven search environments.
• Improved visibility in traditional SERPs and generative search results.
• Higher-quality inbound leads driven by intent-based and AI-optimized search strategies.
• Clear, measurable SEO and AI SEO performance outcomes.