Google Ads dla Sklepu Internetowego z Elektroniką

Case study for Google Ads for the online store RES.UA.
Niche: online store of electrical goods and electrical engineering products.

Overall result:
➤ Value of conversions: 125,143.40 PLN (+843.13%)
➤ Advertising expenses: 79,921.69 PLN (+310.19%)
➤ Return on advertising: 1.57 (+129.92%)
➤ Conversions: 107.66 (+418.48%)
➤ Cost of conversion: 742.37 PLN (-20.89%)
➤ Conversion rate: 0.87% (+190.36%)
➤ Average value of conversion: 1,162.45 PLN

Key result:
➤ With an increase in advertising expenses by 310.19%, it was possible to increase the number of conversions by 418.48%.
➤ The value of conversions increased by 843.13%, and the return on advertising by 129.92%.
➤ The cost of conversion decreased by 20.89%, despite active scaling of advertising.

Summary
➤ In 30 days, Google Ads brought 125,143.40 PLN in conversion value for the project with expenses of 79,921.69 PLN.