A modern design layout is needed for a landing page / promo page for a medical center specializing in gynecology.
The page will be used as a landing page for traffic from Google ads, so the main task of the design is to maximize the conversion of visitors into appointments for consultations with a doctor.
The development is required only at the design level (UI/UX).
The layout and programming will be done by a separate programmer.
The page is created for the website:
SPY Medical Center
Main goal of the page
Create a page that:
- builds trust;
- looks modern and professional;
- quickly conveys the main advantages;
- does not overwhelm the user;
- motivates to book a consultation;
- is adapted for traffic from Google Ads;
- works well on mobile devices.
Main focus
UI/UX and conversion.
The page should be:
- easy to perceive;
- with the correct visual hierarchy;
- with emphasis on appointment buttons;
- with well-thought-out CTAs (Call To Action);
- without unnecessary information.
Platform priorities
Main focus — Mobile First
The main part of the traffic will come from mobile devices through Google Ads, so the design should primarily be created for the mobile version.
Important:
- mobile UX is a priority;
- the page should be as convenient as possible for viewing on a smartphone;
- key information should be quickly readable;
- CTA buttons should be large and noticeable;
- booking/calling/messaging should be available in 1 click;
- minimum unnecessary elements;
- good rhythm of blocks and spacing;
- quick scanning of content.
Desktop version
The desktop version does not require a separate complex concept.
It is allowed:
- to adapt the mobile design to a wider format;
- to maintain the same structure and style;
- without creating a separate complex desktop UX.
The main thing:
- to preserve the integrity of the design;
- correct adaptability;
- neat appearance on large screens.
Target audience
Women of different ages who:
- are looking for a gynecologist;
- want a consultation;
- have symptoms or questions;
- are looking for a comfortable modern medical center;
- came from Google ads.
Designer tasks
Develop:
- desktop version;
- mobile version;
- adaptive UI.
Page structure
Block 1:
Title:
Gynecologist in Zaporizhzhia
Gentle examination without pain and unnecessary prescriptions
Care: We use lubricant and individual selection of mirror sizes.
Expertise: The reception is conducted by obstetrician-gynecologist Shkrobotko N.V. and obstetrician-gynecologist with an ultrasound certificate Katerusha D.A.
Speed: Consultation + ultrasound + tests in 1 visit.
Flexibility: We work from 08:00 to 20:00 (possible reception from 07:00).
(Contact form title)
Choose a convenient time for your visit
Leave your number or message us — we will find a "window" in 2 minutes.

Block 2: The conditions you were looking for in private medicine
Stress-free examination: We have mirrors of all sizes (from S to L) — comfortable for both young girls and older women.
No pain: Mandatory use of lubricants during examination for maximum delicacy.
Evidence-based medicine: We do not scare with diagnoses and do not prescribe a "list of medications just in case".
Confidentiality: Your visit is a private matter. Maximum ethics and respect.
(real photo (or quality graphic) of the examination kit (mirror + lubricant)
Block 3: Your doctors.
Shkrobotko Natalia Volodymyrivna — experienced specialist, expert approach to women's health, 30+ years of experience
Katerusha Denys Andriyovych — professional diagnostics and modern treatment methods.
Equipment: Ultrasound diagnostics on premium class General Electric Voluson machines
Block 4: Transparent prices
Initial consultation with a gynecologist 550 UAH
Repeat consultation with a gynecologist 450 UAH
Gynecological ultrasound 500 UAH
Colposcopy 300
Gynecological smears 150
Online consultation with a gynecologist 500 UAH
Package offer 1000?
Block 5: We work at your pace
📍 City center: Shkilna St., 9 (near the Small Market).
Nearby stops for 10+ routes, tram
⏰Your time is our priority: we work from 08:00 to 20:00.
☕ For those in a hurry: we will accept you at 07:00 by appointment
(Narrow karata, when clicked it enlarges and has the ability to zoom and move)
Block 6: We are trusted with the most valuable
10+ screenshots where girls write: "Thank you, it was not painful at all", "You are the best doctor", "Finally found my gynecologist"
(Ability to click on the screenshot to open it full screen (zoom))
Block 7: We will take care of your peace of mind and confidence in your health
Choose a convenient way to get help today
(Group photo of doctors)
We look forward to seeing you at the SPY Medical Center
Additional for the designer
An example image/concept created by artificial intelligence will be added to the technical task.
This is not a final reference and not a ready design.
The image is added solely to help understand:
- the overall direction;
- the structure;
- the logic of presentation;
- the desired style of the page.
The current AI example looks rough, unnatural, and unprofessional, so the designer needs to:
- rethink it;
- create a modern professional UI;
- improve the composition;
- improve the typography;
- remove the “AI/artificial” feeling.
