Здравствуйте,нужен специалист в области маркетинга,который пишет курсовые работы на английском.
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ASSIGNMENT QUESTION
Critically evaluate the 5 stages of the Consumer Behaviour Model (Buying Decision Process) by Engel, Blackwell and Kollat (1968) and identify and describe if this process is still relevant to consumer buying behaviour in today’s Technology marketplace.
Specific examples should be provided to explain analysis by practically applying the model to the marketing campaigns of a technology product or company of your choice in the technology industry. The report should critically apply and evaluate the usefulness of the model for today’s marketing managers at the time when the respective new product or service was launched to market. The report should also include analysis of the implementation of the marketing strategy and channels chosen were appropriate at the time.
ASSESSMENT CRITERIA
• The assignment is in a report format and therefore needs to include critical evaluation of arguments towards any statements made, based on a strong foundation of academic literature. The standard format of the report should include A cover page. An executive summary section. A table of contents section. An introduction section. A findings section, which is the main body of the report, separated into any number of sub-sections as required. A conclusion section. A recommendations section and a Harvard reference list and appendices section.
• The report should demonstrate knowledge and understanding of peoples' consumption-related behaviours and ability to evaluate marketing strategies intended to influence those behaviours. Additional application of relevant theories and models can also be applied to support the arguments.
• Analytical, practical, and transferrable skills must also be apparent and demonstrate understanding of how marketing research, marketing strategy, and basic research play multiple roles in the discipline of marketing. The report should also include evaluation of previous marketing campaigns withcomparative analysis of the respective chosen campaign,including its implementation, strategy and communication channels selected.
• Breakdown of marks include presentation of report, correct spelling, grammar, formatting, proper lexicon, correct in-text citations from high-ranking journals with correct Harvard style refence list, and appropriate range of sources, 8 to 10 minimum (10 Marks). The key content will include proper critical analysis of the Consumer Behaviour Model with justification for application in relation to chosen product (40 Marks). Analysis of practical and realistic future advertising strategy based on findings in relation to industry and competitors, and selection of possible marketing channels (25 Marks). Consumer demographics, strengths, and limitations of choices, all with strong justifications for each chosen element(25 Marks).
READING REQUIREMENT
This 3000-word report requires a minimum of eight to ten independently researched academic sources, cited in-text and include a Harvard style reference list. All analysis and evaluation should be supported by sources and references of high quality researched from academic data bases and should include core reading references from the “Consumer Behavior, Buying, Having and Being” Kortext textbook. The 3000-word limit does not include the executive summary, tables, diagrams, appendices, or references (please include a word count on your title page).
MARKING SCHEME
• Presentation of report, correct spelling, grammar, formatting, proper lexicon, correct in-text citations from high-ranking journals with correct Harvard style refence list, and appropriate range of sources, 10 minimum. A greater amount of sources will reflect higher marks. The report should also include good visual diagrams, figures and tables representing the theory and or models applied (10 Marks).
• The key content will include proper critical analysis of the Consumer Behaviour Model with academicjustification for application in relation to chosen product.Critical analysis of any historical marketing mistakes of previous products based on CBM factors also given marks. Each factor of the CBM should be addressed and applied beyond just cited definition, but how each factor is practically applied to the chosen product in relation to future marketing direction in relation to behavioural graphics of consumers. (40 Marks).
• Analysis of practical and realistic future advertising strategy based on actual statistical and historical findings in relation to product industry and competitors should be apparent with correct selection of relevant marketing communications platforms that are appropriate to productand consumer type is given marks (25 Marks).
• Consumer demographics, psychographics, target market, location, positioning of product, strengths and limitations of marketing choices, all with strong academic justifications for each chosen element are given marks (25 Marks).
MARKING CRITERIA (level 6)
A qualifying answer (30-39%) will identify only someissues and demonstrate a very limited knowledge of the required marketing theories, at a very superficial level with vague and limited discussion as to how this is applied to the chosen product. Difficulties with structurewill also be apparent. Any analysis will be lacking or very weak. Answers in this category will often adopt a very generic approach and may include little or no application and lack evidence backed research with limited academic citation.
A basic answer (40-49%) will identify main issues and demonstrate knowledge of marketing theories required, at a superficial level and discuss how this is applied to the chosen product. Report may demonstrate difficulties with structure. Expression may lack maturity. Answers in this category will often adopt a generic approach and may include little or no application with minor analysis based of academic citation.
A satisfactory answer (50-59%) will determine the majority of issues and demonstrate knowledge of marketing theories required, apply some breakdown of theorical factors and discuss how this is applied to thechosen product. There are some omissions in content as well as some inconsistencies in application and inaccuracies in expression. Structure will be largely logical with good demonstration of academic skill.
A good answer (60-69%) will adopt a logical structure and identify pertinent marketing theories and include all factors of required model and discuss how this may be applied to your chosen business. Arguments will be supported by relevant contemporary theories and logical academic citation. Omissions and inaccuracies will be minor.
An excellent answer (70-79 %) will adopt a logical structure and identify pertinent marketing theoriesincluding all factors of required model with critical analysis and include discussion of future marketing direction of chosen product. Arguments will be supported by a wide range of relevant contemporary academic sources. Relevant marketing theory will be critiqued and applied before reaching balanced conclusion, with minor analysis of strengths, weaknesses, and limitations.
An outstanding answer (80-89 %) will adopt a logical structure and identify pertinent marketing theoriesincluding all factors of required model with critical analysis, outstanding intellectual originality and enabling in-depth discussions as to how this may be applied tothe chosen product. Arguments will be supported by a wide range of relevant contemporary academic citations and references from high-ranking journals. Relevant marketing theory will be critiqued and applied before reaching balanced conclusion, with good analysis of strengths, weaknesses, and limitations.
An exceptional answer (90-100 %) will adopt a logical structure and identify pertinent marketing theories, including all factors of required model with critical analysis, outstanding intellectual originality and include in-depth discussions as to how this may be applied to the chosen product. Arguments will be supported by a wide range of relevant contemporary academic citations and references from high-ranking journals, demonstrating an exceptional management of recent up to date relevant strong resources. Relevant marketing theory will be critiqued and applied before reaching balanced conclusion, with in-depth analysis of strengths, weaknesses and limitations.
Structure
