Бюджет: 10000 UAH Срок: 10 дней
Hello! Retail sales of Lux category products (especially brands and accessories in the so-called "gray" niche) in Meta Ads is a game governed by strict intellectual property policy rules. The main mistake here is the use of direct brand markers, large logo shots in the first 2 seconds of the video, or copying stock descriptions from the manufacturer, which leads to an instant ban of the Business Manager or the Instagram profile itself. We have extensive practical experience working with complex product categories (copies of Lux brands, accessories, niche perfumes). We know how to build funnels without aggressive branding, how to make creatives unique for Meta algorithms, and how to maintain a stable CPL.
Our approach to implementing your tasks:
Safe content engineering:
For the designer's brief, we lay out Aesthetic & Lifestyle formats. We focus on the texture of materials, the quality of seams, fittings, packaging, and the overall premium look in the frame, but without direct emphasis on logos. We write texts through the emotion and value of the product (emphasis on "premium quality materials," "exclusive series," "accessory that complements the look"), completely excluding brand names from the text blocks of ads to prevent the moderation bot from triggering at the text level.
2-3 Working funnels for the Lux segment:
- Ads with the goal of "Messages" in Direct/Telegram. We set up intelligent welcome templates with hook buttons (for example: "Check availability and size," "Get a video review in macro shooting"), simplifying the first step for the client.
- Traffic to the profile through aesthetic Reels/Layouts → warming up through pinned highlights ("Quality," "Catalog," "Reviews") → lead magnet in Stories → closing in Direct.
- A short stylish interactive test-survey "Choose your ideal accessory for your style," at the end of which the client leaves contact information to receive a personal selection in the messenger.
Please send a link to your Instagram profile in private messages and clarify: what approximate starting advertising budget are you planning for the first month of tests? I am ready to connect and develop the first safe hypotheses today!
