Создать слоган и бренд-легенду для новой линейки мужских наручных часов на английском языке по заданной теме - Авиация.

Имя в процессе разработки, но, тоже будет связано с авиацией. Легенда будет использована в ролике. 

Необходимо понимание устройства механических часов, понимание авиационной темы.

Часы механические, хронограф, механизм ETA Valjoux.

При удачном сотрудничестве подобные проекты будут каждый месяц.

Пример слогана подобного проекта:

Watches built from spaceborne rockets.

Watches from another world. 

Earth Collection – The first collection made of original rocket material that is accessible for everyone.

The Earth Collection - spaceborne watches for everyone, top quality

With this collection we bring a real piece of space travel history to your wrist. At affordable prices thanks to a new production concept.  

Soyuz MS-02 - manned mission to ISS

The material comes from Soyuz MS-02, which was launched on 19 October 2016 from the Baikonur Cosmodrome in Kazakhstan. On board were astronauts Shane Kimbrough (USA), Andrei Borissenko (RU) and Sergei Ryschikow (RU). We used the material from the first rocket stage (booster & fairing). After the rocket reached an altitude of almost 50km, the booster was jettisoned, then the fairing at an altitude of 85km. They fell back to Earth in a military restricted area on the steppes of Kazakhstan.

The rocket determines the design

Since we are using original materials, you can tell by the colour which part of the rocket the material comes from. Thanks to this approach, each watch has a distinct and authentic look. The different signs of wear in the material, such as scratches, make each model in the collection unique. The exception is Model 1. In this model, the dial is black-anodised. Here, too, you can see original scratch marks.