ActiveCampaign - Email Campaign Automation For Webinar Funnel

The goal of this project was to build a high-converting automated webinar funnel in ActiveCampaign that guides leads from registration to course purchase.

This included setting up strategic email automation such as:
• registration confirmation
• webinar reminder sequences
• behavior-based follow-ups (e.g. page visits, abandoned checkout)
• post-purchase onboarding

Result: Achieved a +20% increase in webinar-to-sale conversions within the first month through the implementation of automated email marketing workflow.