Facebook Ads - Shopify Store Offer

My goal with these ads was to get opt-ins for a Free + Shipping Offer for a Shopify store (where they were then presented with an upsell and are on the email list). I worked with ad design, creative and created targeting. I also tested and optimized over time. This is 8 weeks of data with an opt-in cost of $5.56 per opt-in.