Identity for a contemporary dance school
Tasks.
Redesign of the logo and development of a new brand identity for the modern dance school Totem. The creation of a logo that can be expanded into a complete brand identity, with black, red, and white as the primary colors. The logo should not incorporate body shapes. The focus is on representing movement, cyclicality, and dynamics.
Idea: My concept is based on the idea of movement, which may be imperfect but authentic. This movement reflects the dancer's state, emotions, mood, and inner harmony.
Solution: The logo is built on thin lines that symbolize the lightness and fluidity of movement. These lines intertwine, creating a sense of continuity and dynamism, reflecting the endless energy that resides within each of us.
In this way, the logo becomes an embodiment of the rhythm of life, where every movement, every moment, holds its own significance and beauty.
I use these patterns of thin lines in various visual materials – posters, photographs, brochures, advertising banners, and other products. I apply two primary methods for integrating lines into photographs:
1. Overlaying Lines on Photographs
2. Interweaving Lines with Figures of People. This creates the effect that the lines and dancers become one, emphasizing the harmony of movement and the dancers' interaction with their energy
Redesign of the logo and development of a new brand identity for the modern dance school Totem. The creation of a logo that can be expanded into a complete brand identity, with black, red, and white as the primary colors. The logo should not incorporate body shapes. The focus is on representing movement, cyclicality, and dynamics.
Idea: My concept is based on the idea of movement, which may be imperfect but authentic. This movement reflects the dancer's state, emotions, mood, and inner harmony.
Solution: The logo is built on thin lines that symbolize the lightness and fluidity of movement. These lines intertwine, creating a sense of continuity and dynamism, reflecting the endless energy that resides within each of us.
In this way, the logo becomes an embodiment of the rhythm of life, where every movement, every moment, holds its own significance and beauty.
I use these patterns of thin lines in various visual materials – posters, photographs, brochures, advertising banners, and other products. I apply two primary methods for integrating lines into photographs:
1. Overlaying Lines on Photographs
2. Interweaving Lines with Figures of People. This creates the effect that the lines and dancers become one, emphasizing the harmony of movement and the dancers' interaction with their energy
Warszawa 
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