Setting up #amazon advertising campaigns for new product.
Goals:
1) To get the first sale within 3 days.
2) To get at least 50 orders per month.
3) ACoS < 20%
4) Be on the first page in organic search for the main keywords (the list has been defined).
My actions:
1) Check the ASIN for retail readiness and make edits.
2) Analyze competitors, other resources and make a list of keywords.
3) Develop a promotion strategy.
4) Create and run advertising campaigns with automatic and manual targeting.
5) At the first stage, optimize existing companies every day and keep abreast.
Results:
1) We've got first orders within 3 days.
2) We sold over 100 units in a month.
3) An average ACoS - 8,43%.
4) We've reached 60% first pages and 40% second pages in organic search (from our keyword list).
#amazonppc
Goals:
1) To get the first sale within 3 days.
2) To get at least 50 orders per month.
3) ACoS < 20%
4) Be on the first page in organic search for the main keywords (the list has been defined).
My actions:
1) Check the ASIN for retail readiness and make edits.
2) Analyze competitors, other resources and make a list of keywords.
3) Develop a promotion strategy.
4) Create and run advertising campaigns with automatic and manual targeting.
5) At the first stage, optimize existing companies every day and keep abreast.
Results:
1) We've got first orders within 3 days.
2) We sold over 100 units in a month.
3) An average ACoS - 8,43%.
4) We've reached 60% first pages and 40% second pages in organic search (from our keyword list).
#amazonppc