Total Ukraine| CREATION OF THE DIGITAL PLATFORM
TASK
To create a digital platform with a social mechanic to increase TOTAL brand awareness in Ukraine.
We rethought the common SMM approach "invite a friend" and went further so that current and potential customers could select their roles on the road (driver, cyclist or pedestrian) and create their own safety circle inviting three FB friends. They could also get a special gift depending on their roles.
We created a special digital platform with integration of partner's CRM and grate-looking interface to execute our idea.
"TOTAL SAFETY CIRCLE" BECAME TOTAL'S BEST DIGITAL PROJECT IN EASTERN EUROPE
To create a digital platform with a social mechanic to increase TOTAL brand awareness in Ukraine.
We rethought the common SMM approach "invite a friend" and went further so that current and potential customers could select their roles on the road (driver, cyclist or pedestrian) and create their own safety circle inviting three FB friends. They could also get a special gift depending on their roles.
We created a special digital platform with integration of partner's CRM and grate-looking interface to execute our idea.
"TOTAL SAFETY CIRCLE" BECAME TOTAL'S BEST DIGITAL PROJECT IN EASTERN EUROPE
Киев 
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