AURA — Fashion E-Commerce Website | UI/UX Design

AURA is a brutalist fashion e-commerce platform built for a clothing brand with three collections — Women, Men, and Children. I designed the full product experience: visual identity, design system, wireframes, high-fidelity mockups, and interactive prototype. The store features inline size selection, sticky promo mechanics, and a bold typographic UI that sets the brand apart from generic fashion retail.