E-commerce Sales and Delivery Performance Analytics Dashboard

Analyzed e-commerce sales and delivery performance to identify profit drivers and logistics inefficiencies. Data was prepared using SQL and Google Sheets and visualized in Tableau. Built an interactive dashboard showing monthly sales and profit trends, profitability by product category and shipping mode, order distribution by delivery time, and regional delivery performance. The analysis revealed slower standard shipping (~5 days) and identified unprofitable product segments, helping optimize logistics and sales strategy.