SaaS Revenue Cohort Analysis & Customer Retention Dashboard

Analyzed SaaS subscription revenue using cohort analysis to understand customer retention and revenue dynamics over time. Data was prepared using SQL and Google Sheets and visualized in Tableau. Built an interactive dashboard showing monthly revenue growth, cohort revenue retention, first-month revenue distribution, and revenue changes compared to the previous month. The analysis helped identify how revenue evolves across customer cohorts and highlighted opportunities to improve long-term revenue retention.