E-Commerce | AURA | UX/UI Design

AURA is an e-commerce platform designed to connect customers with local artisans who create handcrafted furniture from natural materials. The project’s goal was to build a modern, intuitive, and visually appealing online store that reflects the brand’s values — authenticity, craftsmanship, and sustainability. The design process focused on understanding user needs and simplifying their shopping journey — from discovering products to completing a purchase. I used design thinking methods, such as user research, competitor analysis, and usability testing, to identify pain points and create solutions that improve the overall experience. The result is a clean, minimalistic interface that highlights the products and materials, inspires trust in the brand, and supports smooth navigation across all devices.

#E-commerce #UX/UI #UI/UX-designer #webdesign #Figma #uxdesign #UIUXdesign #uidesign #websites #productdesign #prototyping #furniture