eCommerce for Jewelry Industry Full-Cycle development

Industry: Fashion
Services: Development
Location: Ukraine

Clients:
An entrepreneur who is engaged in the professional supply of jewelry.

Challenges:
The team was faced with the task of making the online store with convenient and attractive appearance.
The UI / UX design has been worked out, also the work has been done to create convenience for the user no matter what page he is on.
Designs of all pages of the online store have been created (including blog / article / personal account and other secondary pages for the online store).
Also, the work on SEO promotion was an important component, there was an immediate task to make an excellent site talking about SEO promotion, so the creation of the design itself was aimed at a place for various tags.

Solution:
We developed design layouts for an online store based on the client's market. The primary colors chosen are skin tone, light beige, and dark green, reminiscent of fabric used for jewelry boxes. A custom logo in the shape of a ring was also created.

A unique functionality was developed on OpenCart to enhance customer convenience in selecting diamond parameters for their jewelry, with the option to independently configure their custom piece.

Best practices in checkout design were implemented to reduce the percentage of potential customer abandonment.

Impact:
Due to the fact that each trading item could be changed by the user (faceting / size / clarity / color of a diamond, fineness of gold, color of gold):

A unique calculator was developed, that could be easily turned on with one option in the admin panel.
For each trading item, a substitution of options / attribute was added, changing parameters for a product and the ability to place an order for a prepayment of 2% (that option is missing in regular OpenCart).
Complete substitution of information about the product from the constructor.

Result:
A website was created, where skin color (beige) design is dominating to create a pleasant perception for the web-site visitor (after all, we always see jewelry on top of the skin)
A unique design has been created, all the details have been worked out both for the PC version and for the mobile design of the site.
Multi-selectable filter (it is important that each filter result creates its own page with its own meta data, and as a result this feature increases the web-site's presence in the Google search engine)
Complete internal / external web-site optimization has been done. Hundreds of unique articles have been written and published.