My role. Email Marketing Strategist
Project description. Developed and executed an email marketing strategy for Ushipper, a logistics service targeting truck owners. The campaign included a Welcome Series for new users, monthly newsletters with updates and user success stories, and SMS notifications for quick engagement. Designed to improve user onboarding, engagement, and retention, the strategy leveraged automation through SendPulse, achieving high open and click-through rates and fostering strong user relationships.
Skills and deliverables
Email Campaign
Content Creation
Automation
SMS
Project description. Developed and executed an email marketing strategy for Ushipper, a logistics service targeting truck owners. The campaign included a Welcome Series for new users, monthly newsletters with updates and user success stories, and SMS notifications for quick engagement. Designed to improve user onboarding, engagement, and retention, the strategy leveraged automation through SendPulse, achieving high open and click-through rates and fostering strong user relationships.
Skills and deliverables
Email Campaign
Content Creation
Automation
SMS