Facebook Ad Campaign | Facebook Ads Manager | Meta Ads | Remarke

The client contacted us with the problem of finding the target audience. The client's main product is a picture.
His main request was to customize his ads to the target audience and reduce the purchase price.

After auditing the account, we saw that the campaigns were set up without interests or demographics and using only the Advantag campaign setting. With these settings, the client was getting a very low ROAS due to very expensive ad buys and a lack of understanding of the target audience algorithm, which led to a very large audience for such a budget and a narrowly focused product. Also, the client used static banners that gave a very low CTR.

Management plan:
1. Research and analysis:
- Identify the target audience
- Market analysis of this product(research on how competitors advertise their products)
2. Preparing an advertising campaign:
- Setting up the catalogue for further advertising
- Change the approach to advertising content
3. Launching an advertising campaign:
- Advertising formats(static banners, Video ads, catalogues)
- Campaign goals(traffic, purchase, remarketing)
- Targeting(detailed targeting, similar audience, remarketing)
4. Optimisation and scaling:
- Performance analysis
- Testing
- Scaling
5. Additional measures:
Changing the landing page on the site and further forming a new landing page for collecting leads.

By implementing our unique advertising strategy, we quickly found the target audience that the client was not able to reach and increased their ROI.
Through constant testing of a large number of hypothetical audiences and the introduction of additional advertising content such as UGC videos, promotional videos, site directories, and interest-based targeting, we successfully identified the most sensitive audience segments.
Once we reached the required volume of purchases, we scaled our performance even further by launching Lookalike campaigns, which accelerated our overall growth.
Going forward, we are focusing on optimising campaigns, expanding geographically, and increasing the visibility of clients' paintings.