identity for coffee shop

The mission of Wild Sip is to create a space for those who appreciate the purity of taste, naturalness and inspiration in every sip. The target audience is active people aged 25-40: travelers, adventurers, connoisseurs of quality coffee with non-standard recipes, as well as freelancers and creative people looking for a stylish place to work or relax.


In the process, I came to the decision that the mascot would be the perfect tool for implementing the concept. It's a cost-effective move that simultaneously adds emotional connection, creativity and commercial potential, leaving a clear visual mark in the minds of the audience. I chose the goose, a slightly comical but vivid symbol of wildlife. Its loudness, stubbornness and rebellious nature reflect the “wild” spirit of the brand, and its
association with migration emphasizes the theme of travel and freedom.