Lead Gen. Facebook ADS Campaign for construction firm

Task:
Attracting new clients in the construction business area.
Solution:
I developed an advertising strategy and set up all the technical part. This included setting up a Facebook pixel, google analytics and a site audit.
Strategy:
Due to the data I received from the customer and what I discovered during my familiarization with the project, I settled on a 7-touch strategy.
Result:
You can see the result of the work done in the screenshots attached here. Over 13k targeted conversions were received and over $5,000,000 was spent.