MINAMI is a premium sushi delivery application. The primary goal was to create a sleek, intuitive, and appetizing user experience that reflects the high quality of the brand's cuisine.
Design Approach:
I chose a deep dark aesthetic combined with vibrant salmon/orange accents. This dark mode environment allows the high-resolution food photography to truly stand out, driving user appetite and increasing conversion rates. The interface is built on the principles of premium minimalism: clean typography, a floating bottom bar for seamless navigation, and a frictionless checkout process to reduce cognitive load.
Key Features:
Streamlined authentication process.
Appetite-driven visual hierarchy.
Intuitive order flow with an interactive delivery tracking map.
Design Approach:
I chose a deep dark aesthetic combined with vibrant salmon/orange accents. This dark mode environment allows the high-resolution food photography to truly stand out, driving user appetite and increasing conversion rates. The interface is built on the principles of premium minimalism: clean typography, a floating bottom bar for seamless navigation, and a frictionless checkout process to reduce cognitive load.
Key Features:
Streamlined authentication process.
Appetite-driven visual hierarchy.
Intuitive order flow with an interactive delivery tracking map.