Beauty Salon

Local Lead Generation

$750 ad spend in 30 days.

Results:
• 145 booking requests
• Cost per lead: $5.17
• CTR: 4.3%

The goal wasn’t reach or likes.
The goal was real booking requests.

What we focused on:
• service-based offers (not branding ads)
• local geo targeting only
• simple booking form (1–2 steps)
• removing low-intent audiences
• fast creative testing

Result:
Stable flow of bookings
without discounts or aggressive promotions.