Setting Up Advertising in the Google Ads Search Network

After almost 2 months of testing a variety of ad options, bidding strategies, and audiences, I was able to achieve a cost per new customer of £18.36, which is below the value set by the owner, meaning the investment pays off, which is a key success indicator for a cpc specialist marketer.
Work with the client continues at the moment.
https://docs.google.com/document/d/1DjXDkReKcE2M7QJRihfDR1G30G0Zkonnbjl6g7jT5TI/edit