Setting up and running Google Ads - Company video (Youtube)

Managing Google Ads for a company specialising in home loans in California and Los Angeles

Project description:
The company focuses on providing loans for residential property in the state of California and the city of Los Angeles. In order to attract more attention and enhance their brand, they decided to use the Google Ads advertising platform, in particular YouTube ads.

Work done on the project:

Campaign setup:
We conducted a detailed analysis of the target audience, their interests and behaviour on YouTube.
We created advertising campaigns targeting the audience interested in home loans in California and Los Angeles.

Creation of video ads:
Developed videos that effectively communicate the company's benefits and services.
Optimised videos to maximise the attention of the target audience.

Campaign Management and Optimisation:
Campaign results were constantly monitored and adjustments were made in time to achieve the best results.
Budgets and keywords were optimised to maximise conversions.

Result:
After the launch of YouTube advertising campaigns, the company experienced a noticeable increase in attention to its services among the target audience in California and Los Angeles. The high performance of the advertising campaigns allowed the company to attract new customers and enhance its brand image.