Specialized | E-Commerce Redesign

Specialized is an American bicycle and cycling equipment manufacturer. It is the fourth largest bicycle company in the U.S. and a leading innovator in the bicycle industry. This company was founded in 1974 by Mike Sinyard.

My goal was to show that the customers don’t just buy a bike. They buy freedom, a lifestyle. And I also wanted to show the history of this company. For this, I used calm colors for the background and bright buttons to call for action to buy a new lifestyle.